August 15, 2011

An important demographic group for businesses

The captive audience your website can generate and keep is a loyal demographic base. And it will be quite attractive to local businesses who would see them as an advertising opportunity to offer their products and services. ParishWorld.net will share this advertising revenue with your parish as they materialize.

Your participation in our collective network of Catholic parish websites allows your potential advertisers to reach a wider audience. We make their advertising even more enticing by extending the reach of their ads to the other parish websites in our network, all at very reasonable rates. This encourages more advertising and more revenue for your parish.

Here are the detailed benefits businesses will get from advertising in your parish website. Allow us to point out a few important things:

A HIGHLY TARGETED AND LOYAL FOCUSED MARKET. Your website readers are all Catholic. They have strong feelings about our faith. They support our Catholic Church. They support your local parish. And they have proven loyalties to businesses that support their convictions. Each month they read over tens of thousands of articles in your website. From a global ParishWorld point of view, over 700,000 articles are viewed in our collective pages in ParishWorld.net every month. This number will only keep growing exponentially. And their ads will be displayed in these ever-growing number of pages.

MORE VALUE. For the same price that businesses pay to run a print advertisement in the Sunday parish bulletin of one single parish, we will run their ad - in not just one parish but - in at least 10 to 25 different parishes in the localities of their choice. They choose their target parishes, they choose the target cities.

MORE EXPOSURE. While the Sunday bulletin only shows your ad in just one location in their back page, our advertising program allows businesses more exposure by making their ad viewable in more than just one way.
- Their ad appears in the Parish Advertisers' Page in each of the 10 or 25 parishes that they have chosen.
- It also appears - on a rotating basis - on every page of the website for each of the 10 or 25 parishes they choose.
- Their ad can hyperlink to their own company's website directly from their ParishWorld ad. If they do not have a website, we will build a complimentary one for them - at no charge.

OUR AD DOLLARS WILL HELP THE CHURCH. With every dollar they invest advertising in your website, we will share up to 40% of all paid advertising with you. Their advertising dollars will go a long way to help support the evangelical work you do in your own local communities. What a great fund raising opportunity this can be for your parish. And the advertising dollars of local businesses will make it all possible.

Back to Chapter 5 - Generating Revenues

-------------------------------------------
USEFUL NAVIGATION BACK LINKS:
Chapter 0 - WELCOME TO YOUR USER MANUAL
Chapter I - GETTING STARTED
Chapter II -THE GOALS OF YOUR WEBSITE
Chapter III - CREATING YOUR ARTICLES
Chapter IV - MANAGING YOUR WEBSITE
Chapter V - GENERATING REVENUES
COMPLETE TABLE OF CONTENTS

No comments: