August 15, 2011

Chapter IV - MANAGING YOUR WEBSITE

Your website is an asset like any other asset you currently have in your parish. If you manage this asset well, the returns will be quite substantial. If all you want is a website that delivers whole community Catechesis and a few other parish announcements each week, then your website requires very little attention on a regular basis. However, if you wish this website to meet the larger goals we have listed in Chapter II, then it would be best that you read this chapter to get a good understanding of the things you can and should do. It will increase your returns a hundredfold.

Making it your Very Own
Revenue Generation
Promoting your Website
Website Administration


The above topics are described in great detail in the sections below. Whether you decide to use your website aggressively or passively, it would be in your best interest to know as much as you can about managing the site to its full potential.

10.0 MAKING IT YOUR OWN

Unlike ordinary parish websites, your website is very dynamic with a magazine-style front page that features articles that change daily. These articles come from an automatic direct feed from our global website. But while your website content will always be fresh as a result of this, it is still best that you spend a few minutes each week to update it with parish-related articles so it develops a parish personality that is distinctly yours. This chapter shows you show this can be done in just a few minutes each week.

- Direct your own parish's Theological compass
- Your website is a perpetual work in progress
- It all begins with your parish bulletin
- Know your audience
- Deciding what parish articles to post
- Suggested Things-To-Do weekly
- Changing the parish articles on the front page

11.0 PROMOTING YOUR WEBSITE

To get maximum impact, you parish needs to promote your website. This section will teach you some of the best ways we've found to best market your new parish blogs to your parish members. Please remember that the key goal is evangelization. The more people become aware of your website, the more lives and souls you can touch with our weekly whole community Catechesis programs.

HOST A WEBSITE MINISTRY SUNDAY

- How to organize the event
- Use your parish volunteers
- Processing emails generated

BULLETIN ANNOUNCEMENTS

- Catechesis and Daily Readings
- Promote prayers & spirituality
- Encourage parish comments and questions
- Get volunteers with Share Your Time
- Push Ministry blogs
- Promote online advertising and sponsorship
- Promote email subscriptions

PULPIT ANNOUNCEMENTS

- Catechesis and Daily Readings
- Promote prayers & spirituality
- Encourage parish comments and questions
- Get volunteers with Share Your Time
- Push Ministry blogs
- Promote online advertising and sponsorship
- Promote email subscriptions

PROMOTE EMAIL SUBSCRIPTIONS

- Make it a conscious parish effort
- Get volunteers involved
- Suggestions to consider

SET UP A WEBSITE INFORMATION MINISTRY

- A wonderful new ministry
- Suggestions to consider

12.0 WEBSITE ADMINISTRATION

This section covers the simple steps involved in administering your parish website. While your parish website is virtually self-managing, it will be a good idea to go over these at least once so you can get a feel of the many other technical features that are available to you.

USER MANAGEMENT AND CONTROL

- Admins vs. Content Managers
- Who gets to enter articles on the website?
- Creating new Parish Users
- Editing existing Parish Users

MANAGING YOUR MAILING LIST

- Managing your ParishWorld-supplied emails
- Why it's important to collect emails
- What information to collect
- Subscribing through the website
- If subscribed weekly emails stop coming weekly
- Hosting a web ministry Sunday to collect emails
- Tips on how to collect emails
- Sample Bulletin announcements for the new website
- Editing, changing, deleting subscriber email accounts
- Checking your weekly email stats
- Setting and managing Mailing Lists by groups

MANAGING YOUR EMAIL WEB STATS

- How to check and edit your subscriber email lists
- Using separate email lists for different purposes
- Checking stats for each e-blast 


USING YOUR OWN PARISH URL 
 
- How to purchase your own parish owned url
- How to redirect your own url to the new parish website



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USEFUL NAVIGATION BACK LINKS:
Chapter 0 -
WELCOME TO YOUR USER MANUAL
Chapter I - GETTING STARTED
Chapter II -THE GOALS OF YOUR WEBSITE
Chapter III - CREATING YOUR ARTICLES
Chapter IV - MANAGING YOUR WEBSITE
Chapter V - GENERATING REVENUES
COMPLETE TABLE OF CONTENTS



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